Thursday, June 21, 2012

Cooper Tire announces new sponsorship of's off road truck racing team in TORC series

Cooper Tire is happy to announce a new sponsorship of's off road truck racing team in the TORC series.

Cooper Tire is global competitor in the replacement tire industry, Cooper Tire & Rubber Company, together with its affiliates, subsidiaries and joint ventures has manufacturing facilities on three continents, sales and distribution networks around the world and products that meet and exceed the demands of the world's most dynamic markets.

The company relies on a standard of excellence called "The Cooper Way," which provides the guiding principles, philosophies and beliefs of the company. They are the foundation for every business decision made. There are Cooper's Core Values:

Help Each Other Succeed

Have Engaged Communication

Be Agile

Provide World-Class Customer Service

Be Results Focused

Do the Right Thing

Chris Pantani - Director, UHP Marketing, Event Management & Motorsports at Cooper Tire & Rubber Company says "We are excited about this new sponsorship with the Off Road Truck Racing Team. TORC is a tremendous platform for exposing fans to our product line and brand, and more importantly, can help us to extend the Cooper brand into multiple digital platforms. We are very pleased in where we can go together, both now, and in the future."

TORC (The Off Road Championship) is an off road truck racing series. The 2012 series event and TV information is below.

Matt Cook, principal of media platforms, and driver/owner of the truck team says “We are excited as well to have this new relationship with Cooper. We believe this new partnership will help both the Cooper, and brands to reach more people in new, engaging ways. We look forward to this 2012 racing season, and beyond."


Mike Alessi Thomas Allier HÂkan Andersson Victor Arbekov

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